Fashion Shoot for Rebranding Company
Fashion Shoot for Disley
Recently I’ve been taking some fashion photos for corporate clothing company Disley, a new client who contacted me earlier in the year. They are in the process of a complete re-brand, new name, new logo and new clothing ranges, and came to me for some creative ideas, advice, and of course the photography as well.
These photos are the first part of several day’s photography of the basic range, followed by the more premium garments. The shoot took place in my studio, we hired two models and one make-up / hair stylist, the agency creative director flew down from Edinburgh and my Disley client travelled from Bath.
It was a great opportunity to put a new camera to the test, so armed
with the Phase One IQ3 100 on a Phase One XF body with 80mm BR lens we
started shooting. The camera is attached to the computer via USB3 cable,
that way the images are displayed on the large calibrated screen as we
shoot, the client can then review and sign off images in real time. The
art director was also impressed on how he could look at the same images
as they were being shot on an iPad (linked to the WiFi network), from
that he could also tag images he liked, they were then automatically tagged on the master files on my computer.
One photo of the model wearing a Gingham shirt and a cropped in view showing the detail below. When you have 100 million pixels to play with there are more possibilities to pick out details withing the image. The image was shot at 200 ISO.