Working with Darrin
T: 07785 762 867
Shelley Williams, Pelham Group
I have worked with Darrin on a couple of lifestyle campaigns on behalf of Ted Baker Luggage. Darrin is extremely flexible in his approach working around tight budgets and to difficult timeframes. He not only has great vision and a natural eye but also goes over and above what one would expect from a photographer – sourcing locations, models and props. Resulting in a great set of photography which we have been able to use globally in advertising, online and PR – on time and in budget.
I wouldn’t hesitate to recommend Darrin and hope to work with him again in the future.
VP Global Marketing Nualight:
"Darrin is one of the most complete photographers I have had the privilege to work with, covering everything from studio work and retouching to creative brainstorming and artworking, Darrin clearly is a creative at heart and has the skills to take a vague idea and create a beautiful masterpiece. I find myself looking forward to photoshoots at Darrin's studio, it is always creative, inspirational and productive. I'm also eagerly anticipating further collaboration on some exciting location shoots! "
Thom Bateman, head of marketing at iCandyworld:
“Working with Darrin for the first time this year has highlighted to us the importance of having high quality photography for our products and brand. We compared side by side shots of existing images and Darrin’s images and the difference was night and day. Every detail was brought out beautifully by Darrin’s expert lighting, and the images were processed to ensure the product looked immaculate. Not only is Darrin technically excellent at what he does, but he is also a pleasure to work with. It’s refreshing to find someone who cares as much about how our products look as we do.”
Also from Thom:
“The Orange is our most important product launch this year and it was essential that we came up with a campaign that had the necessary impact. I wanted to do something that had never been done before, something that would be a talking point, but also something that reflected the fluidity of design in the pushchair. I’d seen light painting techniques before, especially in automotive advertising and thought it would be cool to try it with a stroller using colours to reflective the product branding. After discussing the brief with Darrin we got hold of a Pixelstick and started to experiment. It took quite a lot of trial and error to get the right shape and colour of light, but I couldn’t be happier with the end results. The images are certainly striking, and there was a great deal of hype around the product launch at Kind & Jugend, Europe’s largest nursery industry trade show. Darrin did a fantastic job of bringing the concept to life."
I am a lifestyle and still-life photographer and shoot products, food and people. I enjoy the process of creating inventive beautifully lit images from diverse briefs, love to create moods, enhance form, and also produce provocative and tempting images.
In the last 30 years my photographs have appeared globally in numerous advertising campaigns, including 48 and 96 sheet posters, cross rail advertising in the London Underground and front of packaging for well known consumer brands. Also my animations have been used for global digital campaigns in the UK, EU and USA.
I have a team of people who I can rely on to help a shoot go smoothly:
- Photography assistants
- Digital tech
- Make up, fashion and food stylists
- Home economists (for food photography)
- Production companies
- Location hire and finding services.
- Create concepts
- Advise on creating on-brand imagery
- I’m nimble and adaptable to clients needs
- Capable of producing high quality images which sit well in the client’s branding
- I’m multi-faceted and have skills beyond shooting stills such as:
- Video and animation
- Video direction
My photography is quite graphic in style, I use my extensive knowledge of lighting and the craft of photography (a skill I’ve learnt over 30 years) to create images that are challenging and visually interesting. Using techniques such as multi-exposure, digital composite and high speed flash.
In the 1980’s I spent three years at Salisbury Art College after which I assisted several photographers before setting up my own business in 1990 - 1991, since then I have taken all sorts of photos for wide ranging clients, this has given me in-depth ability that is usually expected by my clients.
My studio is a 19th century chapel, it has good space with a high ceiling, well equipped with lighting and props, as well as a fully fitted spacious kitchen for all the food photography. It is located close to the A1 motorway, rail stations, and within easy reach of London.